I'm Not Forgetful. I'm Selectively Remembering. T-Shirt
Sizing Guide
Find your corresponding size on the chart to guide your purchase. Measurements are in inches.
£28.99
UK Postage Included | Europe €5.99 | Worldwide $7.99
FREE WORLDWIDE OVER €50 / $50
*** Midlife Approved ***
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Safer Than Your Group Chat
Premium Quality
Soft Enough For Mood Swings
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No Waiting, We Hate That Too
Washing Instructions
HOW TO NOT RUIN THE BEST SHIRT YOU OWN
You've survived hormones, hot flushes, and people asking if you're "okay." You can definitely handle laundry instructions.
Washing:
Cold water only — max 30°C / 90°F. You're already running hot. The shirt doesn't need to join you.
Wash with similar colours. This isn't the time for mixing. You've earned the right to surround yourself with your own kind.
Turn it inside out. Protect that graphic like you protect your last good night's sleep — fiercely and without compromise.
No bleach. Ever. You're fading on your own schedule, thank you very much.
Drying:
Tumble dry on low heat. One of you is already running at 400 degrees. The shirt deserves better.
Remove promptly to avoid wrinkles. On the shirt, obviously. The ones on your face have earned their place and are staying.
Ironing:
Low heat only — steam or dry, your call. Much like a difficult conversation, apply gentle pressure and don't linger too long.
Don't iron directly on the graphic. Turn it inside out or use a pressing cloth. You've ironed out enough in life. Give yourself a break.
The Non-Negotiables:
No dry cleaning. This shirt is low-maintenance. Surround yourself with more things like it.
No fabric softener — the shirt doesn't need it, and frankly neither do you. Perfectly rough around the edges is a vibe.
THE SHIRT FOR WOMEN WHO REMEMBER EXACTLY WHAT MATTERS
Forgotten where you put your keys? Absolutely. Forgotten that one thing someone said to you in 2009? Not a chance. This shirt celebrates the highly evolved skill of selective memory — and wears it with pride. Soft, comfortable, and unapologetically relatable.
Why You'll Love It:
100% ring-spun cotton, 4.5 oz. Lightweight comfort for women who've got better things to remember than their wardrobe.
Classic fit, crew neck. Timeless style that works whether you're keeping it casual or keeping it selective.
Tear-away label. No irritating tags. You've already forgotten more annoying things than this.
Made with ethically grown US cotton. Certified by Oeko-Tex. Doing the right thing, no reminders needed.
The perfect gift for women 40+. For the ones who've mastered the art of remembering only what counts.
Designed for women who know that a selective memory isn't a flaw — it's a superpower.